Go Negosyo launched yesterday the book "Negosyo: Joey Concepcion's 50 Inspiring Enterpreneurial Stories" at the National Bookstore. The book is available for a quite affordable price of P280. It contains the success stories of 50 Pinoy enterpreneurs plus lessons from Professor Andy Ferreria of the Asian Institue of Management (AIM).
The stories include, I presume, that of Joey Concepcion III, Jay Aldeguer, Paolo Bediones, Dra. Vicky Belo, Larry Cruz, Illac Diaz, Margarita Fores, Julie Gandiongco, Ray Gapuz, Jr., Atty. Felipe Gozon, the Lopez Family, Ronald Pineda, Socorro Ramos, Les Reyes, Vivienne Tan, Donnie Tantoco, William Torres, Orlando Vea, Gov. Lray Villafuerte, Myla Villanueva, Alfredo Yao and Fernando Zobel de Ayala.
The book entices us to go make our first million like they all did. In most likelihood, it is going to be a bestseller in the coming months, a feat for Philip Cu-Unjieng, the editor.