93 percent of communication is non-verbal

I have just read that in communication, words account for only seven percent; the tone of voice makes for 38 percent and the rest is body language. Thus, 93 percent of communication is non-verbal. And when it comes to non-verbal communication, some are more receptive to sounds (auditory), while others are more visual (kinesthetic). Marge C. Enriquez writes about this at Inquirer.net in the article entitled "Win people by knowing their communication styles".

If you’re selling a car or a condo, a spiel that follows the classic formula of accurate information, clarity and brevity won’t work. It’s not what you say but what you don’t say that gets the message across.

Management consultant, facilitator and speaker Ben Ampil quotes studies as saying that in communication, words account for only seven percent; the tone of voice makes for 38 percent and the rest is body language. Hence, 93 percent of communication is non-verbal.

Likewise, it is also important to know the target consumer or individual’s communication style that is based on his dominant sensory perception if you want results.

If a person’s main communication style is verbal or sound or word-based, he is classified as “auditory,” and tends to be detail oriented. A “visual” person relates to images while a kinesthetic is more responsive to feelings or experiences.

A very interesting Saturday with Joel Christopher

Thanks to my friend Jeff and some blogs I follow, including www.manuelviloria.com and www.pinoymoneytalk.com, I was able to attend the free seminar conducted yesterday, Saturday, at the Thomas Aquinas Research Center by a successful Filipino netpreneur, Joel Christopher.

I learned a lot yesterday. I learned the story of Joel, a physical therapist who hails from Tabango, Leyte and graduated from the University of Santo Tomas (UST), left the Philippines and went on to practice his profession in the United States (US). By his own account, he was earning big bucks as physical therapist but foresaw problems in health care in the US.

The problems he saw led him to drop his practice and to learn how to do business with the internet which at that time was still very young. He acknowledges that he learned a lot from others and says he has met almost every internet guru you can mention.

Joel has become one of the most successful individuals on the internet and now acknowledged to have created a whole new industry and to be the best in list building. (You can learn more about Joel at www.masterlistbuilder.com) Jay Conrad Levinson of the Guerilla Marketing-fame, and many other respected authors, have nothing but good words about him.

I also learned about Joel's passion, his commitment to help the people in his hometown of Tabango, Leyte, Philippines and his plan to use technology to help us, his fellow Pinoys. Joel also shared quite a bit as to how he has been able to amass wealth through the internet and intends to mentor a few individuals to success in the near future. (Lucky them!)

On the first pic above is Jodjie Azurin of the Business Summaries sucess, the master list buider Joel Christopher, and myself. On the second pic is Manuel Viloria whose blog I follow and who was very friendly and sharing about his knowledge about the internet and blogging. (I even saw there Carl Ocab of the 13-year-old-make-money-online fame but I was too shy to get my picture taken with him too.)

If only Rober Kiyosaki's theory about "your income being the average of the income of the people around you" is true even if I had them people around me only for a few seconds. Check out also my pics of UST, a place I have always loved since my CPA review days.

My thanks to Joel for teaching me and the others who attended great things, Jodjie and Manny (I guess that's his nickname) for being very friendly despite their success, and Jeff for mentioning the free seminar to me. And thank God for Saturdays.

The Al Ries Brand Strategy Forum

Al Ries, one of the world's marketing stategists and legendary author of 11 books on marketing, will share his latest insights in a gathering called the Al Ries Brand Strategy Forum to be held tomorrow, October 1, at Dusit Thani Hotel, Makati City.

And, because I am one of those who simply cannot afford those nice but expensive seminars and trainings, usually costing thousands of pesos, I have decided to adopt a nice strategy of my own. I have decided to still learn some things even without attending.

From now on, for every seminar that I come across, I plan to research on the things I probably would have learned had I attended the seminar. Or even just an inkling of what is going to be taught there.

This time, I have decided to research on who in the world is Al Ries. I learned that he is a graduate of DePauw University in 1950. After graduation, he accepted a position in the advertising deparment of General Electric before founding his own advertising agency in New York, Ries Cappiello Colwell, in 1963.

Al Ries later on partnered with Jack Trout to transform the advertising agency to a marketing strategy firm known as the Trout & Ries. In 1972, the two co-authored a three-part series of articles on the concept of positioning. In 1994, Al Ries founded Ries & Ries with his daughter Laura, a graduate of Northwestern University.

Al Ries is the best-selling author of 11 books on marketing including Positioning: The Battle for Your Mind, Marketing Warfare, Forcus, The 22 Immutable Laws of Branding, The Fall of Advertising and the Rise of PR, and the Origin of Brands.

I tried to search for any free materials by Al Ries online but, as of now, could not find one. There are of course a lot of ebooks available for a few dollars. One of these days I plan to get one, if only to appreciate his genius.